What is standard event in Facebook pixel?
Events are actions that happen on your website. Standard events are predefined by Facebook and can be used to log conversions, optimise for conversions and build audiences.
How do I find pixel settings on Facebook?
To check that the pixel is working, go to your website and load a page. Then head back to the “Pixels” tab in Ads Manager and in the top right next to details it should have a green dot and say when the pixel was last active. You can also use the Facebook Pixel Helper Chrome browser extension just to be sure.
How do you make a custom pixel event?
To do this, navigate to your Facebook pixel page in Events Manager and click the Custom Conversions tab on the left. In the upper-right corner of the page, click Create Custom Conversion. Next, enter the URL of the page on which you want the custom conversion to fire and type in a name for the event.
How do you check pixel events on Facebook?
Go to Meta Events Manager. Click the Data sources tab on the left side of the page. Select your Pixel. Click Test Events.
How do I change my Facebook Pixels?
Open your Ads Manager and select all the campaigns you want to change. Click “Edit”, go on “Ads” and scroll down until you find the Tracking section. Select the NEW pixel and click Publish.
How do I analyze pixel data on Facebook?
To get to the new Facebook pixel analytics screens go to https://www.facebook.com/analytics/ or navigate there from your Facebook Ads menu. Then from there you will need to select what you are going analyze, your Page’s data, your Pixel’s data, or your App’s data.