You can create video ads from Ads Manager or boost a post that includes a video from your Facebook Page. You can use video ads to: Show off your product, service or brand in new ways. Use a video to show unique features or tell your brand story.
Can I use YouTube videos for Facebook ads?
You’ll discover it’s easy to promote your YouTube channel and its content on Facebook by announcing new YouTube videos on your Facebook page and providing a link that leads to your YouTube channel. Alternately, you can embed your latest YouTube videos in your Facebook page so they can be watched on Facebook.
How long can a video be for a Facebook ad?
In general, we recommend that you keep your videos short, but some placements do support longer videos. Instagram Feed and Audience Network placements allow videos up to 120 seconds, while Facebook Feed, Marketplace and Messenger Home support videos up to 240 minutes.
Are videos better for Facebook ads?
Studies have proven time and time again that consumers prefer video content over static images. … Facebook video ads receive 10 to 30 percent more views than other ad formats. When it comes to Instagram, organic video posts and video ads get 38% more engagement than images.
What format does a video need to be in for Facebook ads?
Tips: For best results, Facebook recommends uploading videos in . MP4 and . MOV format (see a full list of supported file formats here), with H. 264 compression, square pixels, fixed frame rate, progressive scan, and stereo AAC audio compression at 128kbps+.
Can I use someone else’s video for an ad?
No, you can’t. It will violate the facebook policy of duplicate content, no matter in which form it is. Whether its a text, picture or video. Always use unique content for you can edit someone video or picture and turn it into your own.
Can I use a YouTube video for an ad?
While video ad content must be hosted on YouTube, video ads can appear on YouTube and across websites and apps running on Google video partners (depending on your ad format and campaign settings). This article describes the benefits of video ads and compares the different video ad formats available.
Why can’t I upload my video to Facebook ads?
The most common reason for videos not rendering correctly is size. Make sure the video you upload is large enough for your chosen placement and with a minimum width of 600 pixels.
How do I upload a video to a Facebook ad?
Upload your video in Ads Manager.
- If your format is Single image or video: Click Add Media, then click Add Video and select your video from your library. Click Upload to upload a new video. …
- If your format is Carousel: Scroll to the Ad creative section and click Video/Slideshow.
Does video ads convert better?
An increase of conversions by 20-30%
Stevenson says: “We have found that videos exponentially drive clicks over images when it comes to Facebook ads. … We have found our clients to have 20 to 30% more conversions when utilizing video over images when it comes to Facebook ads.”
Do videos get more engagement on Facebook?
Videos are the Facebook format most likely to reach and engage audiences according to Locowise. The average video post in April 2017 reached 12.05% of the total page audience, just ahead of photos at 11.63%, links at 7.81%, and status updates at only 4.56%. Videos also had the highest levels of engagement.
Does video increase engagement?
Not only do videos keep users more engaged, but they also play a rather important role in their decision-making process. A survey conducted by Wyzowl shows that nearly eight out of every ten users have purchased a piece of software or app after having watched the brand’s video (Wyzowl, 2018).
Does Facebook accept MP4 files?
We recommend using the MP4 or MOV format, but here’s a complete list of the video formats that can be uploaded to Facebook: 3g2 (Mobile Video). … avi (AVI Video). dat (MPEG Video).