Your Instagram feed is a great place to show off your happy clients. But it’s also really important that the testimonials match the overall aesthetics of your feed. … Rather than sharing an overly salesy call-to-action, make sure your post is focused first and foremost on your happy client.
Can you post testimonials on Instagram?
To create testimonial videos for your Instagram account, reach out to your loyal customers and ask them to record a video sharing their thoughts about your product or service. Once you’ve received a video from your customer, make sure you optimize it for your IGTV channel before uploading it.
How to write good Instagram captions for clients
- Know the target audience. …
- Study the brand voice and use a consistent tone. …
- Keep post length in mind. …
- Make sure the first sentence Is attention-grabbing. …
- Include a strong call-to-action. …
- Add any branded and relevant hashtags.
Share customer testimonials in your stories
Include a short snippet of a review, or include a full review. Just don’t fill the entire story with text, as stories are generally more quickly digested that posts in your feed. You can also re-share a story that your customer or client has tagged you in.
Do you need permission to post testimonials?
Yes, with permission.
Including a name, picture or video with the testimonial makes it more trustworthy, but you must get your customer’s permission first. This is not only a legal requirement, but it will also make your customers more comfortable.
What do you say when posting a testimonial?
Here’s what they look like:
- Grateful email messages… Thank you so much for a job well done.
- Social media love… You guys are the best! Keep up the great work!
- Happy handwritten thank you notes… I just wanted to let you know that it’s been great working with you.
- Gushing in-person gratitude… You’ve been so helpful.
How do you introduce a testimonial?
It should sound (and look) authentic
- Your client’s full name.
- The name of their business (if applicable)
- Their position in their company.
- Their location (usually the city they live/work in)
- A photo (preferably a headshot)
- Their social media handle or web address, which you can link to.
What are client testimonials?
A testimonial is effectively a review or recommendation from a client, letting other people know how your products or services benefitted them. … Customer testimonials are more effective than paid marketing copy as they take the spotlight away from the seller to shine it on the customers.
What do you mean by testimonial?
Definition of testimonial
(Entry 1 of 2) 1a : a statement testifying to benefits received. b : a character reference : letter of recommendation. 2 : an expression of appreciation : tribute. 3 : evidence, testimony.
What is a testimonial quote?
Perhaps the most beloved and common type, quote testimonials are direct words from a customer who was satisfied with the products or services they received.
Why are testimonials so important?
Part of the reason why testimonials are so important is that they help create a deeper, more emotional appeal for your branding. … To top it off, seventy-two percent of those who responded to the survey in question said that positive reviews and testimonials helped them trust a business significantly more.
Who should write a testimonial?
A testimonial is a statement from a past customer that describes how a product or service helped them. Testimonials are often written by the business based on specific questions they ask satisfied customers. They usually show impact through before-and-after comparisons or provide specific improvement statistics.
How do clients use testimonials?
8 Ways to Use Testimonials for Lead Generation
- Use social proof. …
- Use visual content. …
- Focus on tangible impact. …
- Feature content wherever possible. …
- Make testimonials trustworthy. …
- Tailor testimonials to different personas. …
- Use public speaking. …
- Feature your best-fit customers.
Are fake testimonials illegal?
Are Fake Testimonials Illegal? Yes. Under 15 US Code § 45, the Federal Trade Commission (FTC) has the power to stop and penalize parties “using unfair or deceptive acts or practices in or affecting commerce.” This makes it a crime to break official rules imposed by the FTC.
Can testimonials be edited?
It’s totally fine to cut out parts of the testimonial to make it shorter for your website or marketing use. But, make sure that by deleting something you aren’t changing the meaning.
Can testimonials be anonymous?
General rule: the more information you include in the attribution, the more credible the testimonial. Testimonials that are anonymous (in the sense that there’s no way to locate the person who gave the quote) lessens the testimonial’s credibility.