What does Facebook frequency mean?

Facebook defines Frequency as “the average number of times that each person saw your ad.” It’s essentially how many times one person has seen your ad on average. The calculation is the number of impressions divided by the reach.

What is a good Facebook frequency?

I spoke with several Facebook representatives about the optimal frequency. While some at Facebook suggest keeping frequency to less than or equal to 2, others gave a tipping point of 3.4, meaning that your ad becomes ineffective after you serve it to the same audience three or four times.

How do I read my frequency on Facebook?

Facebook defines frequency as the average number of times each person saw your ad. It’s important to note that this is an estimated metric. This means that it’s not always an exact number. Remember that (Impressions divided by Reach) = Frequency.

What does frequency mean in Facebook Ads Manager?

The average number of times each person saw your ad.

What does frequency mean in social media?

Frequency: The average number of times each person saw your campaign’s sponsored story or ad.

How do I increase frequency on Facebook?

Increasing your average frequency

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You can choose to increase the average frequency of your campaign in order to show your ads more frequently to people by selecting the Custom option under Reach and Frequency Balance, then toggling the Increase average frequency option to turn it on.

What is the ideal frequency?

The majority of established brands maintained frequency levels of 1-2x per week and consistently saw a healthy increase in sales between 5-10%. However, most new and emerging brands have to employ frequency levels closer to 3 or higher to achieve a 5-10% lift in sales.

What is the difference between auction and reach and frequency?

Auction campaigns are the default buying type for Facebook ads. … With an auction campaign, the auction sets the price. Reach and frequency campaigns, however, work differently. Instead of operating in the auction you can basically book in a guarantee at a certain price to reach a certain number of people.

What is a good frequency for retargeting ads?

Be strategic with how and when you serve ads, and take into consideration that not every website visitor will be at the same point in their purchase journey. We typically recommend 17-20 ads per user per month, but you can work with your retargeting provider to determine what makes the most sense for your campaign.

How do I reduce Facebook frequency?

15 ways to lower your Facebook ad frequency (and increase your relevance score)

  1. Set up frequency rules.
  2. Know who you’re targeting.
  3. Create custom audiences.
  4. Exclude irrelevant audiences.
  5. Stop targeting uninterested people.
  6. Target existing leads.
  7. Create a lookalike audience.
  8. Use geotargeting and nanotargeting.
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How do I control frequency on Facebook ads?

How to Set up Frequency Caps for Your Ads

  1. Select Campaigns and click on Create.
  2. Choose the goal of your campaign.
  3. Go to Optimization for Ad Delivery and click the button next to it to open a drop-down menu.
  4. From this menu, select Other Options, then Daily Unique Reach.