Where do I find custom conversions on Facebook?

Go to Events Manager. Click Custom Conversions in the top-left menu. Select the custom conversion you want to edit.

How do I find custom conversions on Facebook?

To create custom conversions and to view their activity, go to the Custom conversions page in Events Manager. The maximum number of custom conversions per ad account is 100, but you can delete ones that you don’t want and create new ones.

How do I edit a custom conversion on Facebook?

To edit a custom conversion:

  1. Go to Events Manager.
  2. Click Custom Conversions in the top-left menu.
  3. Select the custom conversion you want to edit.
  4. Click Manage.
  5. Edit the name. Click Rename. …
  6. Edit the description. Enter a description. …
  7. Edit the conversion value. Enter your Conversion Value.

How do I enable custom conversions?

Use custom conversions to optimise for URL traffic

  1. Go to Events Manager.
  2. Click Custom conversions in the left menu.
  3. Click Create custom conversion.
  4. Enter a name for your custom conversion.
  5. Optional: Add a description.
  6. Select your data source.
  7. Select All URL traffic as your conversion event.

How do I check custom conversions?

You can still add a column to view your custom conversions. Click the Columns drop-down and select the option to customize columns. On the left, click on Custom Conversions and find the custom conversion you want to track. You can add columns for Total, Value, and Cost.

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What is custom conversion on Facebook?

Custom conversions let you create rules for events or URLs. When you create these rules, you can measure more specific customer actions.

How do you do a custom conversion on Facebook ads?

To use custom conversions to optimize for All URL Traffic:

  1. Go to Events Manager.
  2. Click Custom Conversions in the left menu.
  3. Click Create Custom Conversion.
  4. Enter a name for your custom conversion.
  5. Optional: Add a description.
  6. Select your data source.
  7. Select All URL Traffic as your Conversion Event.

How do I run conversions on Facebook ads?

How to run a conversion-focused Facebook Ads campaign

  1. Run broad tests before zeroing in on an audience set. Facebook’s targeting capabilities are its biggest strength. …
  2. Fine-tune your landing pages. …
  3. Make better use of Facebook’s ad formats. …
  4. Use “overlap targeting” to increase conversions.

Can you see custom conversion events on Facebook pixel helper?

The Facebook pixel page in Events Manager shows all of your pixel data. Click the Data Sources tab to see an overview of all info received and details from any partner integrations (Shopify, WooCommerce, etc.) and any custom conversions you’ve created.

How do you assign a custom conversion to your business ad account?

To share custom conversions with other businesses or ad accounts in Meta Events Manager:

  1. Go to Events Manager.
  2. Select the Custom Conversions tab.
  3. Select your custom conversion.
  4. Click Share.
  5. Choose who you want to share your custom conversion with. If you select Share with a Partner.

What is Facebook conversions API?

The Facebook Conversions API, formerly known as Facebook Server-Side API, allows advertisers to send web events from their servers to Facebook. Facebook Conversions API will help you push event and conversion data to Facebook Ads Manager while maintaining user privacy.

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